BE_Spa
A New Zealand health & well-being brand built with simplicity and heart.
Our role
Brand identity
Communication Strategy
Experience design
Packaging design
The health & spa industry is saturated with brands dominated by the big players. The challenge was to create a ripple effect with a small boutique brand. Focusing on the artisinal approach with products made by hand, set this brand apart.
Studio Bell created a brand identity comprising of simplistic elements – a hand-drawn symbol, slim typography and modest, earthy colours. The colours were the foundation for the packaging system making it easy to navigate trough different product categories and individual products.
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