Cultural Care Au Pair. The leading au pair agency, celebrating over 30 years of business.
Cultural Care, a part of the EF family, has a long history of connecting American families with au pairs from over 30 different countries. It was time to put them firmly ahead of the competitors in the industry.
Solution
The goal was to reconnect with both au pairs and host families by building on a new brand strategy and platform. We created a fresher, more vibrant digital identity that successfully engaged both audiences.
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