Wellness Warrior is a multi-channel yoga brand that focuses on delivering physical, mental and emotional fitness to men.

Founded in London by fellow Australians, Caleb Jude Packham and Jarod Chapman, Wellness Warrior was born to stand apart — With the aim of better addressing the needs of mens physical and mental health. The idea was to hero Wellness Warriors’ bold ambition, because nothing looks better than challenging the status quo.

Solution

Building off a new brand strategy and platform, Studio Bell designed an experience that communicates Wellness Warriors bold promise: to revolutionize the men’s yoga industry. With solid base components and a strong typographic approach the brand identity is inviting, credible, and flexible.